What is Schema?

Structured data, also known as Schema Markup, is a code that aids search engines in understanding your content and better representing it in search results.

Schema Markup (schema.org) is a structured data vocabulary that aids search engines in better understanding the website’s content. These markups help search engines to understand the context and relationships of entities on your website.

The aim of Schema Markup is to make your page visually appealing so that users can click on it.

Examples: How schema reflects on any website

Tools Used to check Schema Code

Schema Code is used to check whether there is any error or warnings on your website. It simply shows errors or warnings on your website.


You can easily insert your code in code snippet or you can insert your URL as well in the Fetch URL as shown in the picture below.


Reasons Why Schema is Important for Seo

  1. It makes your website or page more attractive, informative.
  2. It provides Extensive Rich Snippets.
  3. Local Businesses can throw light to search engines what their business is all about, what they sell, and how to contact them.
  4. With the help of markup, the search engines can understand your business and what your offerings are.
  5. You can promote events directly in search results for local queries like “events near me”. Your business event will pop up in the search result with information about the venue, what the event is all about, who is selling the tickets of the event.
  6. Schema Markup helps in providing better rank for your website for all kinds of content types:
  • Articles
  • Local Businesses
  • Restaurants
  • TV Episodes
  • Book Reviews
  • Movies
  • Products
  • Events
  • Software Application
  • Frequently asked Questions

Types of Schema Markup

Search Engine Supports three types of schema markup

JSON- LD: JSON – LD stands for JavaScript Object Notation for Linked data is a method of encoding associate data using JSON which is user-friendly and easy to read and write

Microdata: it is a set of tags that allows users to mark up their web pages.

RDFa: Resource Description Framework in Attributes.

When JSON-LD Schema markup code is available, Google strongly advises you to use it.

Top Free Schema Markup Generators

  1. Schema Market Generator by MERKLE
  2. Google Structured Data Helper & Data Highlighter

How to Create Schema?

For Example: For creating Schema for An Article

  1. Firstly, I will visit the website https://technicalseo.com/tools/schema-markup-generator/
  2. A window will pop up. Just click on which schema.org markup would you like to create. Like I want to create a Schema for my Article. I will Click on Article.
  3. Will insert all the details like Article type, URL, Headline, Image URL, Author Type, Author Name, Date Published, and Date modified and then copy the schema and post it on my page under Custom Schema Tab.

In conclusion, a schema is used to create traffic for your website makes it more informative, and also helps users to understand your content in a better way.


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