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Whats is SEO and SEM?

SEO stands for Search Engine Optimization. It is the method of obtaining traffic for a website or a web page from “free,” “natural,” or unpaid (“organic”) search results in a search engine.

However, SEO is based on a 2step process,

1. Website Optimization

2. Authority

Website Optimization – It means Google must understand three things i.e.

  • What keywords you are targeting
  • What products and services you are presenting on your website
  • And where you are going to sell them

Authority – It means giving authority to Google to check that your website has the best content for its users

SEM stands for Search Engine Marketing. It is a form of internet marketing that helps to improve your website and content so that it is visible to search engines.

Two Types of Search

Organic Search – It focuses on unpaid rankings in search results. Organic results dynamically created by the search engine.

Paid Search – It focuses on paid rankings in search results. The paid result is shown at the top of the SERP with a small “Ad” note in the copy.

 

Difference between SEO and SEM?

Differences SEM SEO
Search Result Include “Ad” designation and have ad extensions Appear as organic results and have featured snippets.
Cost Pay each time user clicks Pay nothing
Visibility Shown to select a targeted audience Shown to anyone
Results Are immediate since you are paying for the content to show up at the top Typically take between 6 months and 2 Years
Good for testing Yes, it is good for testing No, it’s not good for testing
Click-through rate Lower Higher

In conclusion, both SEO and SEM are important for running a website smoothly as it helps to make your website visible in both organic and advertised links.

Read Also: SEO & SEM

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