Engagement Ads on Wall Posts

Interactive advertising can help to make your Facebook page very popular in the eyes of anyone viewing your business. Facebook will only show this type of ad to the people most likely to interact with your post-reaction, comment, or share.

Remarketing

With Facebook Remarketing, you can reach people who have interacted with your brand in several ways. You may have visited a website (or a specific page on a website), acted as an app or game, or provided an email address or phone number.

Interest Targeting

Interest targeting on Facebook helps you to find interesting people in buying your services or products. You can reach specific customers based on their activities, their interests, and the pages they visit or like. By combining interests, you can expand the reach of your advertising.

Demographic Targeting

You can target the audience based on age, gender, political affiliation, where they live, or any specific life events. Facebook also offers financial targeting. You can specify that ads only appear to people with income above a specified income level.

Behavioral Targeting

It allows you to reach people based on your purchase intent, device usage, and history. Facebook users' data from third-party partners to understand the specific behaviors both online and offline. After matching that data with user IDs, Facebook allows advertisers to target thousands of potential customer segments based on different buying behaviors.

Website Conversion Campaigns

If the purpose of your ad is to get people to do certain things on your website or mobile app, you want to use a conversion campaign. Define actions such as completing a purchase, adding to a cart, and page views.